African Fashion is the New Trend
If you are a fashion enthusiast then you should have observed that African fashion is quite relevant since 2011. If you just look closely, you may have observed how African fashion has crept into our everyday living. As such, a lot of fashion stores have embraced the influence of African fashion even those stores online such as this mens clothing site called Chiefs-wear. If you know more about how African fashion has been getting the limelight then this article is helpful for you.
I think the most important factor in catapulting the exposure of African clothing is its avid following in social media. Social media is great for spreading its reach to a lot of people which makes it a great weapon to expose something to the world. By simply browsing through their feed, they can easily see a lot of shared pictures and videos about the rise of fashion pieces of African clothing.
Celebrities and fashion icons are also responsible for making African fashion trendy. Some celebrities are wearing Dashikis and African print clothing to their various TV show guestings, mall guestings, and concerts. Bceause celebrities are usually patronized by the ordinary folks, then African clothing has suddenly made its big boom in everyday clothing.
With the rise of consciousness of the people in African issues, the interest in their traditions and culture was also developed by the people. The main highlight of african’s cultutre is the way they dress hence it was incorporated by other people.
It is now seen fashionable to wear such pieces so the more the people were being exposed, the more they started to wear African inspired clothes. Because people have seen a lot of their peers wearing these kind of clothes, they also followed suit. In addition, word-of-mouth has become a great tool in this trend too.
African cinema or Nollywood is becoming well-known nowadays which means that African clothing and traditional fashion style is well exposed. It can also be seen in Youtube and VOD platforms contributing to the growth of the African fashion sector.
Western fashion has also started to incorporate African-inspired ideas. you can greatly observe how African designs are being donned by the models in their catwalk on the runway.
The rise of African art in the society has also affected people to check African fashion out. As you are well aware of, art has a lot of branches and oftentimes are linked with each other that is why it was not a huge surprise to know that after painting African themes, the fashion world followed soon after.
With all of these factors put up together, it can only be just that African fashion is the newest hit in the fashion industry.