There are various advantages of hiring a publicist. Publicists have connections and this is one of the main advantages of hiring one. Most of these connections have been there for several years. These are the connections that will help you open doors that may never have been accessible to you. Publicists are not the ones that give you a solution when it comes to getting back on media coverage. The most important thing is the fact that they have connections. They know exactly where and how they can be able to connect with new people. Having media exposure is very important when you are an author. The problem comes from the fact that they don’t know who they can call or even where they can start. Generating publicity can be very hard and complicated. You will not need to have details like the right producers, the right shows to attend and the perfect time to call. All these details will be taken care of when you hire a publicist.
Another benefit of hiring a book publicist is that you will have access to various media outlets. In this case they will be working with you whenever you have a publicist. A lot of media outlets always want to work with a more formalized system. They will only be willing to work with you in a case where you have a publicist. Another advantage of having a book publicist is that they have the experience to guide you. It can be very bad to go to a radio station or a show without being fully prepared. A good publicist will properly coach you. He will help you have etiquette with your words. He will also ensure that you will avoid making mistakes while on the shows.
A good book publicist knows how to spin things in the media and this is an added advantage. Good publicists know how to make something useful out of topics and themes in your book. For instance they can transform them to a newsworthy and timely occasion. Developing the right message is also easy when you have a book publicist. Using the right angles it will be easy for a publicist to get the right attention from the media. Maximizing interest in your book will be easy for them because they will be able to pick the right angle. Book publicists will definitely take the message to the right people and this is an added advantage. You can even book yourself in a radio stations and TV shows but going far will be problem. A good publicist knows what producers need to book you as a guest. He will then ensure that your message is reaching the right target. The recommendation of a trusted publicist may get you a booking in a show.